Ramon Aguiar Chipoco

I was the sole Product Designer on the whole iFood Ads bidding engine, from campaign creation to the investment flows, and I also designed for the Data Insights and Platform squads. I challenged a top-down brief for a visible floor price with user interviews with platform analysts, a benchmark of Amazon Ads and Instacart and alignment workshops. Based on that evidence, the team cut the feature from V0. Measured in the first weeks after launch: total revenue +48.6%, orders +34.7%, GMV +33.4%.

I was the end-to-end Product Designer on Caju's unified employee registry: discovery with Product and Engineering, profile matching in the backend so data is not duplicated, validation with enterprise HR accounts and a phased MVP rollout. The redesign reached a 70% SUM (Single Usability Metric) score in usability testing. I also contributed to the design system foundation of Caju's All-in-One platform: I created web and mobile components and worked with engineering on design tokens in the Castanha Design System.

DSFootball is a football-talent app whose KYC and onboarding felt bureaucratic. As the sole designer, I rebuilt it as a token-reward loop with a short-video feed and authority cues from coaches. The MVP shipped on time.

I designed the landing page for Umana Yoga's first online course and extended the brand with new visual elements.